MONTE CARLO RALLYE
These are some edits of a typographic poster series with rallye flair for MINI at the BMW Welt in Munich. Posters are showcased at the entry wall of the MINI area. On 21 January 1964, the Mini Cooper S won the Monte Carlo Rally for the first time. It was the pairing of Northern Ireland’s Patrick (“Paddy”) Hopkirk and his co-driver Henry Liddon that pulled off the big surprise, resisting the supposed superiority of significantly more powerful rivals in their small British car. Its faultless run over country roads and mountain passes, ice and snow, tight corners and steep gradients laid the foundations for the underdog-turned-giant-slayer to cement itself in both the hearts of the public and the annals of motor sport legend. Indeed, the classic Mini’s dominance of the Monte Carlo Rally continued over the years that followed, Hopkirk’s Finnish team-mates Timo Mäkinen and Rauno Aaltonen adding two further overall victories – in 1965 and 1967 – to the British manufacturer’s collection.
| DATE | OCTOBER 2025 |
| CATEGORY | EDITORIAL |
| LOCATION | MUNICH |
| CLIENT | BMW GROUP |
| DESIGN | DONE WITH AND FOR MEIRÉ UND MEIRÉ |
| PHOTOS | VARIOUS ARTISTS, PRASHANT CHAVAN |












































MONTE CARLO RALLYE
These are some edits of a typographic poster series with rallye flair for MINI at the BMW Welt in Munich. Posters are showcased at the entry wall of the MINI area. On 21 January 1964, the Mini Cooper S won the Monte Carlo Rally for the first time. It was the pairing of Northern Ireland’s Patrick (“Paddy”) Hopkirk and his co-driver Henry Liddon that pulled off the big surprise, resisting the supposed superiority of significantly more powerful rivals in their small British car. Its faultless run over country roads and mountain passes, ice and snow, tight corners and steep gradients laid the foundations for the underdog-turned-giant-slayer to cement itself in both the hearts of the public and the annals of motor sport legend. Indeed, the classic Mini’s dominance of the Monte Carlo Rally continued over the years that followed, Hopkirk’s Finnish team-mates Timo Mäkinen and Rauno Aaltonen adding two further overall victories – in 1965 and 1967 – to the British manufacturer’s collection.
| DATE | OCTOBER 2025 |
| CATEGORY | EDITORIAL |
| LOCATION | MUNICH |
| CLIENT | BMW GROUP |
| DESIGN | DONE WITH AND FOR MEIRÉ UND MEIRÉ |
| PHOTOS | VARIOUS ARTISTS, PRASHANT CHAVAN |












































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| ©2026 | NICO MAURICE SCHRÖDER |
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| INFO@NICO-SCHROEDER.COM | |
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