MINI’s first-ever International Dealer Event held in Rotterdam was a 7-week festival of MINI love to introduce several new models to over 5,000 international attendees and we were there to make it unforgettable. MEIRÉ designed the entire venue, its architecture and communication.
In the heart of Rotterdam City Centre, a versatile stage design housed MINI cars, performers, and LED screens to showcase curated content, composed soundscape and spoken word penned by Sophia Thakur. We even brought MINI founder Alec Issigonis back to life (sort of) with AI magic.
In a custom-built city of shipping containers in the port of Rotterdam, we built a bespoke 360-degree sound and visual experience inside a shipping container. Pinpoint speakers and a massive screen announced the all-new John Cooper Works Racing car in an immersive show.
Team: Simon Schmolling, Susanne Büker, Stefan Rinnebach, Anabel Buhles, Mark Möllenbruck, Valentina Boneva, Nico Schröder, Tamara Schiebahn
In the heart of Rotterdam City Centre, a versatile stage design housed MINI cars, performers, and LED screens to showcase curated content, composed soundscape and spoken word penned by Sophia Thakur. We even brought MINI founder Alec Issigonis back to life (sort of) with AI magic.
In a custom-built city of shipping containers in the port of Rotterdam, we built a bespoke 360-degree sound and visual experience inside a shipping container. Pinpoint speakers and a massive screen announced the all-new John Cooper Works Racing car in an immersive show.
Team: Simon Schmolling, Susanne Büker, Stefan Rinnebach, Anabel Buhles, Mark Möllenbruck, Valentina Boneva, Nico Schröder, Tamara Schiebahn
